The Allison Baden-Clay Foundation: Strive To Be Kind Day
The Strive To Be Kind Day concept was created, with Sharyn Ghidella as the spokesperson and ambassador for the campaign.
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Big Skies Festival 2018
made4media was asked to plan and execute the full digital marketing campaign and Brisbane metro public relations strategy for the Western Downs Big Skies Festival. Made4media also had to plan and create a digital strategy including full social media implementation in the two months leading up to the festival.
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Choose Kind Campaign
The Choose Kind Campaign is inspired by R.J. Palacio’s popular novel WONDER which was also adapted into a film November 30, 2017. The Choose Kind Campaign commenced in conjunction with WONDER going into cinemas encouraging people to practice kindness in their daily lives.
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Get Your Melon On
Origin Energy were a major sponsor of the 2017 and 2019 Chinchilla Melon Fest and partnered with made4media to create an interactive social media campaign which would engage the local community in the regional city. A major goal of the campaign was to completely own the social media space at the festival, whilst re-engaging Origin Energy with the local community.
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Origin Energy: Every Day is Game Day
The Every Day is Game Day concept was created, with Rugby League legend Darren Lockyer as the spokesman and ambassador for the campaign. The campaign became a 'travelling roadshow' event that saw the m4m events team and Darren Lockyer travel to worksites across Queensland.
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Roadshow Films: Pacific Rim
made4media was asked to create a grassroots promotional campaign to promote the Hollywood blockbuster ‘Pacific Rim’, specifically targeting young males 12-14years who are involved in sporting/community clubs.
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Roadshow Films: The Hobbit
made4media was asked to conceptualise, plan and execute a preview screen of The Hobbit: An Unexpected Journey. It is to be ‘The Movie Event of 2012”, and promote the film as the ultimate fantasy adventure film. Invite key influencers and networks of fans that will use their influence to reach the target demographic.
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Scotch & Soda: Brisbane Flagship Store Launch
made4media created an event and generated wide online and print publicity for the launch of Scotch & Soda’s flagship store in Brisbane.
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