Give Your Copy Legs
Skilful copywriting is no easy feat - it’s not just about what you say but how you say it which makes the difference. Good copywriting should make the reader take action, by articulating a thought or selling a product creatively, and it will effectively resonate with its intended audience.
We’re exposed to endless amounts of information on a daily basis which means readers spend more time skimming than actually reading. Ultimately, your writing needs to be specific and precise. It also needs to speak to search engines, not just humans. Yikes!
Strong copywriting must be clear, and that means being authentic, accurate and understood (by humans and robots!) all at the same time. Start off by thinking in your target audience’s shoes: what are their aims and desires? What will make them take action? From there, phrase your copy in a way that directly appeals to their desires.
Here are some tips from our expert copywriting team at made4media on how to write effective copy:
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