The GIF below says it all! Talking about transparency in the digital realm was somewhat of a common theme this year across all social and digital platforms. All of the conferences, articles & discussions throughout 2017 had this as an occurring issue. We love the way we can use social media to benefit our clients. They are platforms that are fun, interactive and easily accessible for almost all consumers.
But there has always been a few issues around how it is working ethically with the data it is producing and also the content it is allowing to overshadow the more traditional forms that are slowly falling to the wayside. Just recently the Australian Federal Government directed the ACCC to commence an enquiry into digital platforms - especially Facebook and Google.
ACCC On The Witch Hunt!
With advertising expenditure in print newspapers declining over recent years, the Australian Competition and Consumer Commission will step in to see how these digital platforms effect media and advertising service markets. This couldn't have come at a better time. Although we love using these platforms and creating the amazing content to capture the eyeballs of your clients we also want to make sure that what we are putting in front of them is being regulated properly by these social media heavy weights. We hope that this enquiry allows the transparency of this information for all eyes to see! To read more into this click here...
