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Linkedin Benefits To Your Personal Brand

Monday, January 20, 2020

Linkedin is well known as the leader in social media for corporate, business and industry information. While Linkedin is a ‘social media’ platform, it’s far from the stereotypes of its less formal counterparts. You won’t find any funny cat videos, or the classic ‘Live, Laugh, Smile’ inspo posts on the platform. It is a space that is essential in job hunting, networking and establishing professional and business credibility. There are two strategies to Linkedin; personal branding and business. 


Whether you are just starting your career/business or are established in your role, Linkedin has numerous benefits and it should certainly be a part of your plan when expanding your career or business.


Below we touch on the strategy for your personal professional Linkedin profile. 


Define Your Personal Brand 

Linkedin is where you can showcase your personal corporate brand. Follow the brands that you would love to work with, share content you think is great, interact with others to show that you are fully immersed and passionate in your industry.  However, it is important to keep in mind that the content you are interacting with and sharing is relevant to your industry. 

Your Linkedin Profile is where you can really ‘show yourself off’ in a professional sense, highlighting your strengths and areas of expertise. Unfortunately, as hard as it is for some of us, you do have to ‘toot your own horn.’ 

Taking the time to create your profile properly, and keeping it updated will help you in the long term when you are networking or potentially looking for a new position. 


Build Trust In Your Brand 

People love putting faces to names, and Linkedin does just that for businesses. Linkedin provides people with the opportunity to see who is behind a brand or business, and in turn humanises it. 

While you can create a business page for your Linkedin, they do not have the capacity to interact to the same extent as a personal page. This means you cannot currently comment, like or follow as a business page on Linkedin. It is therefore crucial for employees of the business to share content posted on the business page, to draw attention to the page. 

By being an active brand on Linkedin, you can build trust and establish credibility in your services. 


Networking Made Easy 

Linkedin allows you to easily connect with other people within your industry to form meaningful/mutually beneficial relationships. However, there are certain protocols that should be followed when connecting with others on Linkedin. 

Simply connecting to a complete stranger or someone you don’t know well, is a sure fire way to get your request ignored. If you are unknown to the person you are reaching out to, it is considerate to write a short message introducing yourself and why you would like to connect with them. This reassures them that you are a legitimate connection, and that it would be beneficial for them to accept your request. 

It is also important to ensure you connect with someone in a timely manner. If you meet somebody at an industry event or meeting, it is beneficial to connect with them on Linkedin within 24 hours. This ensures that you are top of mind and remembered when you send the request and it will be more likely to be accepted. It’s like the business card of 2020.


Position Yourself As An Expert 

Linkedin is also a platform where you can position yourself as an expert through sharing, liking and writing content. In addition to this, it is a great tool to help keep up with what others are doing within your industry, and will help you keep ahead of the game. 

Writing a post on a topic that you are knowledgeable in can establish you as an authority figure, expert and show that you are passionate. Show the world what you know and invite people to read your content, this gives you a voice in your industry.



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Why You Need To Outsource Your Marketing Function in 2020

Monday, January 13, 2020

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Creating Social Impact

Thursday, January 09, 2020


In particular, there is one person who has used her influence and social media presence to help those affected by creating a Facebook Fundraiser. Celeste Barber, the comedian who took to Instagram a few years ago to mimic models and other influencers of the world that make their lives look picture perfect. She then ended up becoming a cover girl of Vogue and a model herself for Tom Ford. Celeste’s legendary effort has seen donations surpass $40 million in less than a week and it has become the largest fundraiser ever created on the platform globally.

While social media can often be on the receiving end of negative criticism, the above generosity shows that it can in fact have substantial positive impacts.This is a prime example of how social media can influence, impact and connect people around the world for the better.

Why You Should Consider A Facebook Fundraiser
There are a number of success stories when it comes to Facebook Fundraisers. Movember raised $9.9 Million for Men’s Health, even Gordon Ramsey used a birthday fundraiser to raise money for sick children and received over $33,000. It’s evident that Facebook Fundraisers have power, and can deliver results. Read more success stories here.

If you still need convincing, here are the top reasons you should consider implementing a Facebook Fundraiser for your next cause.

Ease
  • The Fundraiser is easy to set up and manage.
  • Used alongside an effective social strategy, it can be a great way to amplify a charity’s campaign and cause.
  • Less manpower required than traditional fundraising drives or physical donation stations.
  • People can donate whenever and wherever they want.
Timing
  • If you are a charity and have a certain day or month throughout the year that you run a campaign, you can set up a Facebook Fundraiser to coincide with this as an additional way to receive donations.
  • Likewise, if your company has a yearly lunch or charitable event a fundraiser can be created to time with this.
  • Facebook Fundraisers can be created and commence almost immediately.
Build Your Company’s Humanitarian Side
  • If you have a verified company and create a fundraiser, your company will be recognised by the Facebook community as supporting various causes. This is a great way to not only build a good reputation for your business, but also promote positivity internally with your company helping others.
  • If you support a variety of causes as a business, Facebook Fundraisers give you the opportunity to fundraise for a variety throughout the year, without limit.
It Can Reach More People
  • Facebook has the ability to reach more people through amplification strategies, and organic sharing.
  • People often avoid eye contact and walk past fundraisers stationed in shopping centres etc, however, online they have the power to read and consider donating in their own time, without the feeling of pressure to contribute.
  • You can also see when your friends have donated to a Facebook Fundraiser (if their settings are public), meaning that your cause can be amplified this way as well.
The Ins and Outs of Facebook Fundraising
There are two levels to a Facebook Fundraiser; Charity Fundraising or Personal Fundraising. 

1. Fundraisers for Charities
You can nominate a charity as the recipient of your fundraising campaign by simply searching for your nominated charity and selecting them. For these fundraisers, Facebook provide the donations to the charity directly. If the charity is not listed they may not be eligible for a fundraiser at that time.

2. Fundraisers for Personal Causes
Personal fundraisers can be created for yourself, your friend on Facebook or someone/something not on Facebook. When creating a personal fundraiser you will be required to select a category, i.e family, medical, personal emergency, travel, pets/animals or more. Personal fundraisers receive donations directly to the creator’s personal account.

At this stage only individual profiles, verified public figures, pages for verified brands and pages for verified charities are able to make a fundraising campaign. So this means an unverified business/general page cannot make a fundraiser, but would instead have to create it through an individual/personal profile.

In terms of fees, fundraisers for charities will receive no charges/fees. Personal Fundraisers on the other hand incur a fee which varies depending on your country. You can see a full rundown of fees here.

Unfortunately, payments are not made immediately. For a full rundown on when you can expect payments if you are a charity check out this link. As for Personal Fundraisers, you will receive payment six days after the donation is received.

Partnering With Ambassadors To Amplify Your Cause
Celeste Barber’s strong presence on social media and as a public figure has certainly amplified her cause far and wide. If your business or charity is considering running a Facebook Fundraiser it might be worthwhile to partner with an ambassador or patron of the cause to amplify it to more people. They can run a fundraiser on their verified account to reach their ample followers and use their influence to help your cause.

So if you are considering spreading some kindness, and raising money for a cause close to your heart, make sure you consider Facebook Fundraising. Whether it’s as an additional element to your larger campaign, or as a stand alone fundraiser, it is a great tool to have up your sleeve for collecting donations.
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Data is all around us

Wednesday, December 18, 2019

Our world has become driven by data, and nothing is more critical than finding out exactly what is going on around you. When it comes to marketing, there’s now ample opportunity to dive into rich data analytics to drive major business decisions. No longer do you have to make choices by either guessing or using your gut and hoping for the best. Data lets you strike gold, without all the digging. Eureka! ..

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The Social Culture-Issue #28

Friday, November 29, 2019

Another month has flown by and there is no stopping social media either! Tik Tok is growing by the second and has more downloads than Facebook and Instagram. Instagram is hopping on the short form video bandwagon, creating a video editing tool of their own and if you haven’t heard of AI influencers you will now! These computer generated characters are on the rise and may begin to pop up in your timeline more and more. For the full social roundup, continue reading below.

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TIK TOK: What do you need to know?

Tuesday, November 26, 2019

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The Social Culture-Issue #27

Friday, November 01, 2019

With spooky season coming to a close, it’s time for our monthly roundup of all things social media! This month, the iconic RISE AND SHINE was born from Kylie Jenner, bringing a multitude of memes across the Internet. Facebook began rolling out a news tab on its mobile app and Instagram is making it easier for creators to share their own series on IGTV. Continue reading below for the full monthly roundup.

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The Social Culture-Issue #26

Thursday, October 03, 2019

September saw social platforms announce some exciting tools including Facebook’s new interactive ads, and Insta’s new product tags that will be very useful for product launches! Speaking of Insta, the social platform just created an account specifically for content creators and influencers, which is definitely one to add to your following list, as they will be releasing helpful tips and insights on how to grow your channel. It’s not just for influencers, social media marketers should jump on board too in order to stay ahead of the trends and upcoming changes. Continue reading below for the top updates in social that you should know!

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The Social Culture- Issue #25

Monday, September 02, 2019

What another crazy month for social! Here at the m4m office we have been absolutely obsessed with Tik Tok and have learned all about the advertising possibilities that brands can jump on... An app to keep in mind when pulling together your social strategy as well as where to possibly put some of your digital spends! Other updates we saw include, new marketing tools in Facebook messenger and a new messaging app by Instagram! For our full monthly social roundup, continue reading below!

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The Social Culture-Issue #24

Friday, August 02, 2019

What a month for social! We can definitely say the biggest change was Instagram hiding ‘like counts’, which had influencers up in arms! It’s hard to say if it will stick on the platform, as it is currently in its ‘test’ phase in a select few countries, but it is definitely something we are learning to get used too. Other updates include a new sticker on Instagram stories, and a new tool to create Snapchat ads. Also, if you’ve ever wondered just how much influencers make on Instagram, a new report was released this month showing how much you should expect to pay to promote your product.

Continue reading to find out the top social media updates. ..

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