The Social Culture-Issue #34

Monday, August 31, 2020


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The Social Culture- Issue #33

Monday, June 15, 2020


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The Social Culture-Issue #32

Thursday, May 14, 2020

It’s been a crazy couple of months with so many changes to EVERY part of our lives. Terms like iso, social distancing and 'pubs closed' are just a couple of #buzzwords we are sick of hearing...


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The Social Culture-Issue #31

Thursday, April 30, 2020


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The Importance of Brand

Friday, March 13, 2020


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The Social Culture-Issue #30

Friday, February 28, 2020

February has flown by in a flash and with it, so have plenty of social media updates. Here in the m4m office we all agreed January felt like it lasted a year while February felt like a week at best! This month we saw Instagram’s AR filters take off including their Valentine’s Day edition which told you your V-day fate (unfortunately some of the team didn’t get the best readings), Facebook launched two new apps, Snapchat released Bitmoji TV which allows your Bitmoji to star in their own TV show, along with many more updates. For the full run down, continue reading below.


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The Importance of Public Relations

Friday, February 14, 2020

Public Relations (PR) is an essential part of any marketing strategy, and when done correctly, can lead to great opportunities. It is an important consideration for businesses who are looking to expand their Brand Awareness or Drive KPIs.   ..

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The Social Culture-Issue #29

Friday, January 31, 2020

2020 has begun in full force for the world of social media and there are no signs of it slowing down! In January we saw new TikTok dances pop up (again), viral challenges, memes such as the “Dolly Parton challenge” and plenty of updates from social media giants such as Instagram and TikTok. Continue reading below for the full roundup of the latest news and updates for social!  ..

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Marketing Trends For 2020

Tuesday, January 28, 2020

Trend Hunter has released their report for the Top 18 Trends of 2020. This detailed report leverages their proprietary framework of 18 Megatrends and six Patterns of Opportunity to explore critical trends that will shape 2020 and beyond. 

The report highlights trends that are a must-know for anyone looking to accelerate innovation personally or on behalf of their workplace. If you are looking to spark new ideas, get caught up on the latest innovations or get a competitive edge in your industry, we have pulled some of the trends from the report that got us the most excited for 2020 and beyond!


“Evolving technologies- from AI to blockchain- act as a catalyst for the betterment of the human race.”

This one is a no brainer. AI is already embedded in our everyday society through things such as Siri and Google Home, so it’s only natural that this space is going to continue to grow. While AI is designed to make our lives easier, it is a topic people are often wary of. We have all seen the movies where technology fights back, and sometimes the realness of AI can make us wonder “have we gone too far this time?” As marketers in 2020,  the Trend Hunter report outlines that it will be our challenge to embrace AI and reassure consumers that not all AI is bad. “As consumers become more concerned about how to discern what’s real and what’s fake online, creative endeavours that educate instead of sensationalising are allowing them to be more informed and empowered with how they engage with the content.”


“Consumption guilt causes consumers to seek products conducive to environmental, spiritual or physical purity.”

With climate change, plant-based and plastic-free conversations dominating 2019, it is evident that we are becoming ‘woke’ (as the younger Gen’s say) when it comes to the products, and items we are buying. Consumers have endless access to resources at their fingertips, enabling them to be more educated on the products they are buying. As marketers, it is important to jump on the bandwagon and ensure that, where possible, a client’s brand is showcasing its naturality and ethical behaviour at the forefront of messaging. No matter how great the product or service you are providing is, if things aren’t up to scratch behind the scenes, consumers aren’t going to buy into your business. 


“The world is becoming more playful, redefining what it means to grow old, be young, or assign to any specific age or generation.”

The trend we are most excited for is Youthfulness! We are all for breaking down the stereotypes and stigmas surrounding what you should or shouldn’t because of your age. “Because the ageing Boomer demographic will have free time and resources in retirement, they’ll acquire the freedom to reconnect with old tendencies from their youth. These broader tendencies mirror what is observed with the Millennial demographic and the modern ways in which they’re manifested mimic Millennia methods in a more literal way.” With this in mind, as marketers, we should be aware of the gaps or potential new spaces in our target markets so that we can explore and reach more opportunities for our clients. 



“The need to belong results in allegiant groups being formed around causes, common interests or brand fandom.” 

K-Pop (Korean Pop) is breaking stereotypes with their development of genderless beauty. Beauty and skincare brands in Korea often have the face of a male K-Pop group as their ambassador, pushing forward the cause for gender neutralism. While this is the norm for Korean culture, who has a very different version of masculinity than Western, it is a great concept to see how we can introduce foreign trends into our marketing techniques to leverage more results. As marketers, we should be looking at how we can break the moulds, support causes and common interests and implement them into strategies for our clients. 


“The application of game dynamics and incentivisation to day-to-day tasks results in a more competitive and engaging world.” 

Gamification has been used in marketing techniques for years, providing consumers with an additional incentive to engage with brands or businesses. A classic example of this is McDonalds Monopoly, which sends people into a frenzy to collect all of the tiny tabs, getting prize rewards or free meals all through an app. It seems as though this trend is here to stay for 2020. So when planning strategies for clients, consider how you can implement gamification to provide additional incentive. 


“Companies work with consumers to collaborate on better, more consumer-centric products and services.” 

Last year we saw the release of Netflix’s Black Mirror episode, Bandersnatch, which gave viewers the control to choose how the story would go. This is a trend we will be seeing more of in 2020 and beyond, and consumers are wanting to become less idle and more collaborative. Consider how you can incorporate Co-Creation into your client’s brand and tap into their consumer’s creativity to keep them engaged. 

Click here for the full report from Trend Hunter.

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Linkedin Benefits To Your Personal Brand

Monday, January 20, 2020

Linkedin is well known as the leader in social media for corporate, business and industry information. While Linkedin is a ‘social media’ platform, it’s far from the stereotypes of its less formal counterparts. You won’t find any funny cat videos, or the classic ‘Live, Laugh, Smile’ inspo posts on the platform. It is a space that is essential in job hunting, networking and establishing professional and business credibility. There are two strategies to Linkedin; personal branding and business. 

Whether you are just starting your career/business or are established in your role, Linkedin has numerous benefits and it should certainly be a part of your plan when expanding your career or business.

Below we touch on the strategy for your personal professional Linkedin profile. 

Define Your Personal Brand 

Linkedin is where you can showcase your personal corporate brand. Follow the brands that you would love to work with, share content you think is great, interact with others to show that you are fully immersed and passionate in your industry.  However, it is important to keep in mind that the content you are interacting with and sharing is relevant to your industry. 

Your Linkedin Profile is where you can really ‘show yourself off’ in a professional sense, highlighting your strengths and areas of expertise. Unfortunately, as hard as it is for some of us, you do have to ‘toot your own horn.’ 

Taking the time to create your profile properly, and keeping it updated will help you in the long term when you are networking or potentially looking for a new position. 

Build Trust In Your Brand 

People love putting faces to names, and Linkedin does just that for businesses. Linkedin provides people with the opportunity to see who is behind a brand or business, and in turn humanises it. 

While you can create a business page for your Linkedin, they do not have the capacity to interact to the same extent as a personal page. This means you cannot currently comment, like or follow as a business page on Linkedin. It is therefore crucial for employees of the business to share content posted on the business page, to draw attention to the page. 

By being an active brand on Linkedin, you can build trust and establish credibility in your services. 

Networking Made Easy 

Linkedin allows you to easily connect with other people within your industry to form meaningful/mutually beneficial relationships. However, there are certain protocols that should be followed when connecting with others on Linkedin. 

Simply connecting to a complete stranger or someone you don’t know well, is a sure fire way to get your request ignored. If you are unknown to the person you are reaching out to, it is considerate to write a short message introducing yourself and why you would like to connect with them. This reassures them that you are a legitimate connection, and that it would be beneficial for them to accept your request. 

It is also important to ensure you connect with someone in a timely manner. If you meet somebody at an industry event or meeting, it is beneficial to connect with them on Linkedin within 24 hours. This ensures that you are top of mind and remembered when you send the request and it will be more likely to be accepted. It’s like the business card of 2020.

Position Yourself As An Expert 

Linkedin is also a platform where you can position yourself as an expert through sharing, liking and writing content. In addition to this, it is a great tool to help keep up with what others are doing within your industry, and will help you keep ahead of the game. 

Writing a post on a topic that you are knowledgeable in can establish you as an authority figure, expert and show that you are passionate. Show the world what you know and invite people to read your content, this gives you a voice in your industry.


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